Project: Visual identity and branding for Delicious
Description:
The graphic identity of Delicious, a gastronomic venture focused on brunch, cookies and artisan pastries, was developed. The proposal sought to convey joy, freshness and a fun style that connects with a young and urban audience.
Scope of work:
• Logo and isotype: Creation of a logo with bold and friendly typography, accompanied by an isotype represented by the letter D with a whisk, direct symbol of pastry.
• Palette and graphic style: Use of vibrant colors (with a predominance of violet) and graphic stickers that provide dynamism and closeness.
• Brand applications:
• Design of billboards and urban graphic pieces.
• Digital adaptations for social media campaigns with a modern and fun aesthetic.
• "Coming soon" material to communicate releases and generate expectation.
Results:
The brand achieved a fresh and attractive identity, differentiating itself within the gastronomic market with a cheerful, modern and memorable visual style.
