Project: Branding and integral design for Sushi Koi
Description:
The complete visual identity of the Sushi Koi brand was developed, a restaurant specializing in sushi, with the aim of transmitting freshness, modernity and Japanese tradition.
Scope of work:
• Visual identity: Logo design with integration of bold typography and a red circular icon with koi fish illustrations, evoking Japanese culture and water purity.
• Facade and signage: Adaptation of the logo to exterior posters and signage to generate high visibility and recall.
• Stationery and flyers: Design of cards and printed material with gastronomic iconography and corporate colors.
• Packaging: Development of sashes for sushi boxes, integrating graphic elements and patterns related to Japanese food.
• Social networks: Creation of graphic pieces for digital campaigns, reinforcing brand identity with direct messages, product images and coherent typography.
Results:
The brand obtained a solid, versatile and attractive identity, with a consistent visual system that works on both physical and digital media. Branding conveys confidence, modernity and the essence of the Japanese culinary experience.
